So what is an Image Archetype? Essentially, it’s a combination of shape, line, scale, and proportion that creates a conceptual style in reference to your body. Click to view descriptions and examples.
Typically when a client comes to me, it’s fundamentally because they are dissatisfied with the way their wardrobe is working, and they want to do better. A simple trip to the mall becomes a battle zone. Getting dressed in the morning can induce panic attacks. An invitation to a formal wedding feels like a personal insult from the person who so presumptuously assumed you’d be able to find what to wear. It’s just getting dressed, right? Why does it have to be so hard? I hear you. So, what to do?
Woman #1 walks in for her Total Package appointment (I always feel like I’m starting a guy walks into a bar joke when I tell these stories..). Long curly hair that’s very flattering to her face, a cute casual outfit, like maybe a vest over a t-shirt and jeans and short boots in perfect True Autumn colors. Except, she’s not True Autumn, or any kind of Autumn. From the minute I met her, experience has allowed me to see even in regular lighting with no comparison available yet that her face is being extremely sallowed by her clothing. I don’t know what her season is yet, but I know it’s probably going to come as a surprise to her.
I receive a lot of questions from potential clients wondering whether PIA is right for them, and I think it’s very smart to raise your doubts before any kind of consulting appointment to be sure that you and the person you are hiring are on the same page. Here are some common variations of this question that I receive:
I get asked all the time about "unusual" combinations of Season and Image Archetype. The first thing I want to say to you on this topic is: there are no mistakes in nature. Every combination of...
What is an Image Archetype? Imagine for a moment that you are a Hollywood casting agent. Your next script is a juicy one, in which the hero, a lovable retired detective, is putty in the hands of a...
One afternoon, when I was in the 7th grade, it became so warm by the time we all went out for recess that my group of friends made a huge pile of our unneeded down coats out on the field. When it...
A single session to determine your personal color palette, which in turn will save you money shopping, increase your confidence, and evoke your natural beauty.
This 3-month makeover plan will help you develop your own unique signature style, curate a fabulous wardrobe, and enjoy the freedom of being able to look your best, effortlessly.
By learning your image archetype, we’ll discover together what silhouettes and styles look best on you, revolutionizing how you shop.
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