Essentially, it’s a combination of shape, line, scale, and proportion that creates a conceptual style.
To give you an idea of what I mean, imagine that you are tasked with decorating a log cabin. What kinds of furnishings would you look for? I’m guessing that you would probably choose something rustic and organic looking with a
casual and cozy vibe, regardless of your preferences in interior décor. On the other hand, I doubt you will have chosen hyper-modern furnishings made of metal and molded plastic fit for a black tie affair. Possibly there’s an interior decorator somewhere who could make that look fabulous, but the easiest and most logical choice would be to furnish a log cabin like…a log cabin. Not only does this create an incredibly harmonious and attractive end result with minimal training and effort required, it also allows us to capitalize off of the best elements of the log cabin that are already there without having to create some new appeal from scratch.
The log cabin in need of the right décor is a metaphor for a person in need of the right clothing.
The quickest, easiest, most effective way to dress a person is to dress them to look like themselves. So just as we have styles such as Mid-Century Modern or Colonial in architecture, in fashion we have Image Archetypes.
Many people around the world are familiar with this idea through the work of David Kibbe and others before him, and through my work as a stylist, I have updated and streamlined the concepts to work for today’s fashion landscape.